We love the Crazy Egg blog because the content is always in-depth and actionable. This post is no different. George Matthew dives deep into personalization and segmentation, two of our favorite topics.
Personalization is much like a matchmaking exercise with the ultimate goal of pinpointing the best product or service from your catalog that best satisfies your customers’ needs,” says Scott Brave of Baynote in his whitepaper, “The Human Need for Personalization: Psychology, Technology and Science.”
However, according to Scott, that doesn’t mean every individual should be sent unique content. There are smart little ways by which you can send personalized emails with the touch of a few keys.
Buffer’s new content crafter Kevan Lee continues to crush it. In this post, he looks at a few sites, including Help Scout and Andrew Chen’s blog, to see how they go about collecting email addresses. The post is loaded with good tips and information, but as Kevan says, it all boils down to great content and calls to action.
We’ve recently pushed email toward the top of our most valued sources, and it doesn’t seem like we’re alone in that. While social media might be the hot place to push your marketing efforts, there are many who choose to rely instead on building a valuable email list. And they couldn’t be happier.
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