Email List-Building From the Experts

Buffer’s new content crafter Kevan Lee continues to crush it. In this post, he looks at a few sites, including Help Scout and Andrew Chen’s blog, to see how they go about collecting email addresses. The post is loaded with good tips and information, but as Kevan says, it all boils down to great content and calls to action.

We’ve recently pushed email toward the top of our most valued sources, and it doesn’t seem like we’re alone in that. While social media might be the hot place to push your marketing efforts, there are many who choose to rely instead on building a valuable email list. And they couldn’t be happier.

Becoming a Customer Centric Company

This post isn’t directly related to email marketing but it’s a good reminder that all of our businesses should be entirely focused on a great customer experience. Thanks to KissMetrics’ Zach Bulygo for the reminder.

The consumer has never had a louder voice. With tools like Facebook, Twitter, Yelp, and Google Reviews, one unpleasant experience with a business can be shared with thousands of people. This is

great for both consumers and businesses. Consumers can research companies and previous customer experiences with a business before they purchase, and businesses that create great customer experiences are more likely to succeed. It’s bad news for poorly run companies, as consumers are about twice as likely to share bad customer experiences.