Email Marketing Tips to 2016

Email keeps people connected. It's a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal.

So what's the problem?

Mainly because of the practice of sending out mass emails with little or no thought about tailoring content, some have augured the death of email marketing. Email is nowhere close to being dead, of course. It just requires a certain amount of work to make your emails connect with your target audiences.

Especially if you're targeting the twenty- and thirty-somethings who make up the core of the millennial demographic, here are 20 email marketing tips to help boost engagement.

Be more personal: Why does social media have so much clout in the world of marketing? It's because audiences respond well to one-on-one interaction, which social media delivers efficiently. Your emails need to be written as though you're only speaking to one person, the recipient. Stop talking about your subscribers or your list. Stick to one person.

Skip the bait-and-switch: Unscrupulous email marketing tactics in the past have made it difficult to let people know that you're true and honest. Considering the vast amounts of email spam, it's no wonder that people doubt sincerity in emails. So be honest. Make sure that your email is clear and contains no ambiguities. Your readers will reward you for it