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While testing Amy Porterfield’s recipe for a five-figure webinar, my team and I discovered that though we seemed to get a ton of positive feedback in terms of the value we delivered, our price point was a deterrent.
At first, our team floated the idea of a “prequel” course, something that would help educate and prepare prospective clients so that they would not only be more interested in our flagship Baby Got Booked course, but also be in a better position to use it to its fullest.
Something we often heard from people just getting to know us was, “I love the idea of doing my own PR, but have no idea where to start.” So I got on the phone and on Skype with journalists and editors across North America and in the U.K. and asked one simple question: What matters most to you when you pick someone to cover or feature or offer a column?
Sifting through my notes after the fact, there was just one thing that they allunequivocally agreed upon: “A good story.” Not a fancy website or degrees or even huge social followings. Just a dang good story.
That happens to be something that most small-business owners struggle with.
Related: Attract Investors Using a Subscription Model
So we immediately started building a deep-dive course that we called“Beyond the Elevator Pitch: How to tell your story in a way that makes you stand out from the crowd and have clients lean in”.
As we were building it, we couldn’t seem to agree on how the customer experience was going to work: Were clients going to purchase one mini-course? A series? What was the price point going to be that would remove resistance and invite them in but then not leave them unable to make the jump to Baby Got Booked?
While testing Amy Porterfield’s recipe for a five-figure webinar, my team and I discovered that though we seemed to get a ton of positive feedback in terms of the value we delivered, our price point was a deterrent.
At first, our team floated the idea of a “prequel” course, something that would help educate and prepare prospective clients so that they would not only be more interested in our flagship Baby Got Booked course, but also be in a better position to use it to its fullest.
Something we often heard from people just getting to know us was, “I love the idea of doing my own PR, but have no idea where to start.” So I got on the phone and on Skype with journalists and editors across North America and in the U.K. and asked one simple question: What matters most to you when you pick someone to cover or feature or offer a column?
Sifting through my notes after the fact, there was just one thing that they allunequivocally agreed upon: “A good story.” Not a fancy website or degrees or even huge social followings. Just a dang good story.
That happens to be something that most small-business owners struggle with.
Related: Attract Investors Using a Subscription Model
So we immediately started building a deep-dive course that we called“Beyond the Elevator Pitch: How to tell your story in a way that makes you stand out from the crowd and have clients lean in”.
As we were building it, we couldn’t seem to agree on how the customer experience was going to work: Were clients going to purchase one mini-course? A series? What was the price point going to be that would remove resistance and invite them in but then not leave them unable to make the jump to Baby Got Booked?
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